There has been incredible progress in the last few years towards the Internet of things. If you’re unaware Things connected to the Internet exceeded people in 2003 and things directly connected to the Internet is estimated to be 50 billion by the ear 2020.
The Internet of things is loosely defined in my opinion as “Physical things and their web-based representation and connection”. A great example is a local company ZapTap who allows you to connect with items while shopping through the use of NFC and QR codes. You can immediately see all relevant product information from the trusty little robot in your hand.
There is obviously huge value that can be derived from the message you receive about an object the moment you need it, (intent=search=google) and there is a huge opportunity to become the google of 3d objects based on your physical location. However, I want to argue that we’re skipping a step.
I’m a huge believer in KISS (keep it simple stuiped stupid) and I like to break things down. I believe the Internet of things is putting the horse before the cart and the Internet of things is just a subset of the Internet of Nouns.
Nouns are a:
I would like to argue that the Internet of people has been won. Facebook, Linkedin, Google+ have all mapped out their unique niche in the world as they’ve categorized and connected the Internet of people through social networks. Pretty neat.
The most valuable by far is easily the Internet of things. Being the defacto source of information people use when they are in a physical location about to make a sale, about to have a customer experience, build a relationship with a brand. HUGE VALUE, IT WILL CHANGE THE WORLD…… wait wait wait. This all depends on the fact that they are in that physical location.
This is the Internet of places. The Internet of places is probably thought about less because your so comfortable with your home. No matter where you live the sun rises and set and the kids think it’s boring. But, there is huge value in places. You have unique relationships with every single street in your city, where Tim lost his shoes, where you first kissed a girl, and where you first ran away from a girl’s dad. Unique relationships.
You notice this the most when you travel. You can feel the energy coming from cities, towns, and parks. Things that have happened here and there are stories. Real people live here and change their world everyday. You pick up on those vibes and want to be connected.
However, until the Internet of Places is established, where just by arriving to a location I’m synced into the unique local network, have a directory of all events and people and understand the culture I’m immersed in, I really don’t care about the Internet of things, I’m much more interested in the place.
The place is essential; the experience must be superb, because I have options. I can go other places and do other things. If I go to a place I’m stuck doing the things in the place, I must first be convinced to go to that place.
Brand recognition is huge this way, if I go to Walmart I’ve shown intent by arriving, but why did I arrive there? Why not Target? This is what must be understood to get to the root of the Internet of Places. The best way to figure out why someone went somewhere is probably to ask the people already there.
People go places to do things, but things are a commodity, places are limited.